Scales
Attitude Toward the Advertiser (ATTA)
A comprehensive psychometric review of the Attitude Toward the Advertiser (ATTA) scale, examining its theoretical...
# Signaling Theory
30 results
Scales
Acceptance of Sales Offer (Owner’s) (AOSO)
Comprehensive academic profile and psychometric review of the Acceptance of Sales Offer (Owner's) (AOSO) scale...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Website Security Seals Perception (WSSP)
A comprehensive academic analysis of the Website Security Seals Perception (WSSP) scale developed by Bart...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Perceived CSR Spending Level (PCSRSL)
Comprehensive academic psychometric review of the Perceived CSR Spending Level (PCSRSL) scale developed by Habel...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Hotel Resource Conservation Intention (HRCI)
The Hotel Resource Conservation Intention (HRCI) scale is a 4-item psychometric instrument developed by Wang,...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Perceived Brand Globalness Scale (PBG)
Comprehensive psychometric review of the Perceived Brand Globalness Scale (PBG) developed by Steenkamp, Batra, and...
September 6, 2026
•
Dr. Mohammed Looti