Scales
Brand Relevance in Category (BRIC)
The Brand Relevance in Category (BRIC) scale, developed by Fischer, Völckner, and Sattler (2010), is...
# Signaling Theory
30 results
Scales
Brand Relevance (Risk Reduction Function) (BRRR)
A psychometric review of the Brand Relevance (Risk Reduction Function) (BRRR) scale, assessing its theoretical...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Brand Popularity
The Brand Popularity (BRPP) scale, developed by Zhou, Yang, and Hui (2010), is a 4-item...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward a Low Price Guarantee (Information Focus) (ALPGI)
A psychometric review of the Attitude Toward a Low Price Guarantee (Information Focus) (ALPGI) scale,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Communication Openness Scale (Downsizing) (CO-D)
Comprehensive academic overview of the Communication Openness Scale (Downsizing) (CO-D), a psychometric instrument measuring proactive,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Website Development (Investment Level) (WD)
Comprehensive academic overview of the Website Development (Investment Level) (WD) scale developed by Schlosser, White,...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Skepticism of Claim (SOC)
Comprehensive academic overview of the Skepticism of Claim (SOC) scale developed by Biswas, Dutta, and...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Price Perception (Store Comparison) (PP)
A comprehensive academic analysis of the Price Perception (Store Comparison) scale developed by Monika Kukar-Kinney...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Low Price Guarantee Focus (Protection) (LPGF)
A comprehensive academic analysis of the Low Price Guarantee Focus (Protection) (LPGF) scale developed by...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Informativeness of the Job Ad
A comprehensive psychometric guide to the Informativeness of the Job Ad (IOTJ) scale developed by...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Employment Intention (EI)
Comprehensive academic psychometric profile of the Employment Intention (EI) scale developed by Sen, Bhattacharya, and...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Brand (Trustworthiness) (ATTB)
A comprehensive psychometric and theoretical review of the Attitude Toward the Brand (Trustworthiness) (ATTB) scale,...
September 17, 2026
•
Dr. Mohammed Looti