Scales

HOLSERV Scale

The HOLSERV Scale is a hospitality-specific service quality instrument developed by Mei, Dean, and White...

September 6, 2026 • Dr. Mohammed Looti
Scales

SERVPERF

A comprehensive psychometric review of the SERVPERF scale developed by Cronin and Taylor (1992), detailing...

September 6, 2026 • Dr. Mohammed Looti
Scales

DINESERV Scale (DINESERV)

The DINESERV Scale is a 29-item multidimensional psychometric instrument developed by Stevens, Knutson, and Patton...

September 6, 2026 • Dr. Mohammed Looti
Scales

LODGSERV Scale

The LODGSERV scale is an industry-specific psychometric instrument designed to evaluate perceived service quality and...

September 6, 2026 • Dr. Mohammed Looti
Scales

Retail Service Quality Scale (RSQS)

The Retail Service Quality Scale (RSQS), developed by Pratibha A. Dabholkar, Dayle I. Thorpe, and...

September 6, 2026 • Dr. Mohammed Looti
Scales

Customer Effort Score (CES-Dixon)

A comprehensive academic analysis of the Customer Effort Score (CES-Dixon), examining its psychometric validity, theoretical...

September 5, 2026 • Dr. Mohammed Looti
Scales

Customer Loyalty Scale (CLS-Zeithaml)

The Customer Loyalty Scale (CLS-Zeithaml), developed by Zeithaml, Berry, and Parasuraman (1996), is the gold...

September 5, 2026 • Dr. Mohammed Looti
Scales

Word of Mouth Intentions Scale (WOM)

A comprehensive psychometric analysis of the Word of Mouth Intentions Scale (WOM) developed by Zeithaml,...

September 5, 2026 • Dr. Mohammed Looti
Scales

Customer Satisfaction Scale (CSAT)

A comprehensive academic analysis of the 6-item Customer Satisfaction Scale (CSAT), covering its theoretical foundation...

September 5, 2026 • Dr. Mohammed Looti
Scales

SERVQUAL

A comprehensive academic guide to the SERVQUAL scale by Parasuraman, Zeithaml, and Berry (1988), examining...

September 5, 2026 • Dr. Mohammed Looti