Scales

Depletion of Mental Energy

The Depletion of Mental Energy scale measures acute cognitive fatigue, executive resource exhaustion, and stress...

September 24, 2026 • Dr. Mohammed Looti
Scales

Consumption Imagery

The Consumption Imagery Scale (Fritz, Hadi, & Stephen, 2023) is a psychometric instrument measuring the...

September 24, 2026 • Dr. Mohammed Looti
Scales

Competence of the Object

A comprehensive psychometric review of the Competence of the Object scale developed by Melzner and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Certainty of the Product’s Weight

A comprehensive academic analysis of the Certainty of the Product's Weight scale developed by Subhash...

September 24, 2026 • Dr. Mohammed Looti
Scales

Influencer Genuineness Perception

Explore the Influencer Genuineness Perception scale (Rizzo et al., 2023), evaluating how sensory language shapes...

September 24, 2026 • Dr. Mohammed Looti
Scales

Positive Affect While Shopping

The Positive Affect While Shopping scale assesses customer emotional valence in retail spaces. Developed and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Taste Evaluation (General)

A comprehensive psychometric guide to the Taste Evaluation (General) scale by Yamim, Mai, and Werle...

September 24, 2026 • Dr. Mohammed Looti
Scales

Smartphone Similarity

A comprehensive academic analysis of the Smartphone Similarity scale developed by Shiri Melumad and Michel...

September 24, 2026 • Dr. Mohammed Looti
Scales

Sense of Proximity

A comprehensive psychometric analysis of the Sense of Proximity scale, exploring its theoretical basis in...

September 24, 2026 • Dr. Mohammed Looti
Scales

Realism of the Object

Comprehensive academic overview and psychometric review of the Realism of the Object scale developed by...

September 23, 2026 • Dr. Mohammed Looti
Scales

Product Heaviness Desired

Comprehensive psychometric evaluation and review of the Product Heaviness Desired scale (Sharma & Romero, 2020),...

September 23, 2026 • Dr. Mohammed Looti