Scales

Store Atmosphere (Sensory) (SAS)

A comprehensive psychometric review of the Store Atmosphere (Sensory) (SAS) scale developed by Reynolds and...

September 17, 2026 • Dr. Mohammed Looti
Scales

Need for Touch (Instrumental) (NFT)

A comprehensive psychometric review of the six-item Need for Touch (Instrumental) scale, examining theoretical underpinnings,...

September 17, 2026 • Dr. Mohammed Looti
Scales

Need for Touch (Autotelic)

An in-depth psychometric analysis of the Need for Touch (Autotelic) (NFT) subscale, exploring its theoretical...

September 17, 2026 • Dr. Mohammed Looti
Scales

Brand Experience (Sensory) (BE)

A comprehensive academic psychometric profile of the Brand Experience (Sensory) scale developed by Brakus, Schmitt,...

September 17, 2026 • Dr. Mohammed Looti
Scales

Attitude Toward Touching (ATT)

The Attitude Toward Touching (ATT) scale is a validated 3-item psychometric measure developed by Joann...

September 17, 2026 • Dr. Mohammed Looti
Scales

Attitude Toward the Odor (ATTO)

A comprehensive academic analysis of the Attitude Toward the Odor (ATTO) scale, a psychometric instrument...

September 17, 2026 • Dr. Mohammed Looti
Scales

Physical Tangibility Perception (PTP)

The Physical Tangibility Perception (PTP) scale is a 3-item psychometric instrument measuring consumers' subjective evaluation...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Element Congruence (ADECONG)

The Ad Element Congruence (ADECONG) scale is a 5-item psychometric measurement tool developed by Susan...

September 16, 2026 • Dr. Mohammed Looti
Scales

Hedonic Consumption Pleasure (HCP)

The Hedonic Consumption Pleasure (HCP) scale, developed by Stephen M. Nowlis and Baba Shiv (2005),...

September 16, 2026 • Dr. Mohammed Looti
Scales

Store Background Music Attitude (SBMA)

A psychometric review of the Store Background Music Attitude (SBMA) scale developed by Baker, Grewal,...

September 16, 2026 • Dr. Mohammed Looti