Scales
Attitude Toward the Political Candidate’s Message (ATTP)
A comprehensive psychometric review of the Attitude Toward the Political Candidate's Message (ATTP) scale, covering...
# Semantic Differential
205 results
Scales
Attitude Toward the Object (Pleasantness) (ATTO)
A comprehensive psychometric guide to the Attitude Toward the Object (Pleasantness) (ATTO) scale developed by...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Object (Classiness) (ATTO)
A comprehensive academic analysis of the Attitude Toward the Object (Classiness) (ATTO) scale developed by...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Movie (General) (ATTM)
A comprehensive guide to the Attitude Toward the Movie (General) (ATTM) scale developed by Sanjay...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Brand of Beer (Affective) (ATTB)
A comprehensive academic analysis of Homer's (2006) Attitude Toward the Brand of Beer (Affective) (ATTB)...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Brand (Fashionable) (ATTB)
A comprehensive psychometric review of the Attitude Toward the Brand (Fashionable) (ATTB) scale by Kwon...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Advertiser (ATTA)
A comprehensive psychometric review of the Attitude Toward the Advertiser (ATTA) scale, examining its theoretical...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad’s Format (ATTA)
A comprehensive psychometric review of the Attitude Toward the Ad's Format (ATTA) scale developed by...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Uniqueness) (ATTA)
Comprehensive academic profile and psychometric evaluation of the Attitude Toward the Ad (Uniqueness) (ATTA) scale...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Creativeness) (ATTA)
A psychometric review of the Attitude Toward the Ad (Creativeness) (ATTA) scale by Heiser, Sierra,...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Ad Format Beliefs (Annoyance) (AFB)
The Ad Format Beliefs (Annoyance) (AFB) scale is a 4-item unipolar instrument developed by Kelli...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Visual Aesthetic Appeal (VAA)
A comprehensive academic psychometric profile of the Visual Aesthetic Appeal (VAA) scale developed by Dena...
September 16, 2026
•
Dr. Mohammed Looti