Scales

Price-Value Appraisal (PVA)

A psychometric review of the Price-Value Appraisal (PVA) scale by Rashmi Adaval and Kent B....

September 16, 2026 • Dr. Mohammed Looti
Scales

Perceived Object Value (POV)

A comprehensive psychometric analysis of the Perceived Object Value (POV) scale, developed by Erica Mina...

September 16, 2026 • Dr. Mohammed Looti
Scales

Judgment Certainty (JC)

The Judgment Certainty (JC) scale, developed by Urbany, Bearden, Kaicker, and Smith-de Borrero (1997), is...

September 16, 2026 • Dr. Mohammed Looti
Scales

Political Candidate Image (POLCIMG)

An in-depth academic review of the Political Candidate Image (POLCIMG) scale developed by Keith R....

September 16, 2026 • Dr. Mohammed Looti
Scales

Perceived Fun (PFUN)

A comprehensive psychometric review of the Perceived Fun (PFUN) scale developed by Pratibha A. Dabholkar...

September 16, 2026 • Dr. Mohammed Looti
Scales

Object Familiarity (Oliver) (OBJFAMO)

A comprehensive psychometric guide to the Object Familiarity Scale (OBJFAMO) developed by Richard L. Oliver...

September 16, 2026 • Dr. Mohammed Looti
Scales

Expertise (Source) (EXPSRC)

A comprehensive psychometric review of the Expertise (Source) (EXPSRC) scale, an 8-item semantic differential instrument...

September 16, 2026 • Dr. Mohammed Looti
Scales

Expertise (General) (EXPGEN)

Comprehensive academic overview of the Expertise (General) (EXPGEN) scale developed by Mishra, Umesh, and Stem...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ethicality (ETHICAL)

A comprehensive psychometric guide to the Ethicality (ETHICAL) Scale developed by R. Eric Reidenbach and...

September 16, 2026 • Dr. Mohammed Looti