Scales

General Involvement Scale (GENINV)

A comprehensive psychometric guide to the General Involvement Scale (GENINV), developed by Brocato, Baker, and...

September 12, 2026 • Dr. Mohammed Looti
Scales

State Happiness Scale (STHAPP)

The State Happiness Scale (STHAPP) is a psychometrically validated three-item measurement instrument designed to capture...

September 12, 2026 • Dr. Mohammed Looti
Scales

Brand Importance Scale

An exhaustive psychometric review of the Brand Importance Scale (BIS) developed by Johannes Habel and...

September 12, 2026 • Dr. Mohammed Looti
Scales

Perceived Betrayal Scale (PBS)

Comprehensive academic guide to the Perceived Betrayal Scale (PBS) developed by Grégoire and Fisher (2008)....

September 12, 2026 • Dr. Mohammed Looti
Scales

Ad Relevance Scale (ARS)

A psychometric review of the Ad Relevance Scale (ARS), developed by Smith et al. (2007)...

September 12, 2026 • Dr. Mohammed Looti
Scales

Ad Attention and Absorption Scale

A comprehensive academic guide to the Ad Attention and Absorption Scale (AAAS) developed by Kim...

September 12, 2026 • Dr. Mohammed Looti
Scales

Argument Strength Scale (ASS)

A psychometric review of the Argument Strength Scale (ASS), evaluating perceived argument quality, theoretical roots...

September 11, 2026 • Dr. Mohammed Looti
Scales

Consumer Discontent Scale

An exhaustive psychometric guide to the Consumer Discontent Scale (CDS) developed by Lundstrom and Lamont...

September 11, 2026 • Dr. Mohammed Looti