Scales

Appeal Type (Charity) (AT)

Comprehensive academic overview of the Appeal Type (Charity) (AT) scale developed by White and Peloza...

September 17, 2026 • Dr. Mohammed Looti
Scales

Anomia (ANO)

A comprehensive psychometric review of the 6-item Anomia (ANO) scale as adapted by Lloyd C....

September 17, 2026 • Dr. Mohammed Looti
Scales

Aggressiveness (AGG)

A comprehensive academic psychometric profile of the six-item Aggressiveness (AGG) scale derived from Buss and...

September 17, 2026 • Dr. Mohammed Looti
Scales

Ad Trust (Usefulness) (AT)

The Ad Trust (Usefulness) (AT) subscale, developed by Soh, Reid, and King (2009) as part...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Trust (Reliability) (AT)

Comprehensive academic psychometric profile of the Ad Trust (Reliability) (AT) scale, analyzing its theoretical framework,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Trust (Affect) (AT)

A psychometric review and academic analysis of the Ad Trust (Affect) scale, a core subscale...

September 16, 2026 • Dr. Mohammed Looti
Scales

Acculturation (ACC)

A comprehensive academic guide to the Acculturation (ACC) scale developed by C. Chankon Kim, Michel...

September 16, 2026 • Dr. Mohammed Looti
Scales

Perceived Website Interactivity (PWI)

A comprehensive psychometric review of the Perceived Website Interactivity (PWI) scale developed by Sicilia, Ruiz,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Online Comparison Shopping Behaviour

A comprehensive psychometric analysis of the Online Comparison Shopping Behaviour (OCSB) scale by Srinivasan, Anderson,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Physical Tangibility Perception (PTP)

The Physical Tangibility Perception (PTP) scale is a 3-item psychometric instrument measuring consumers' subjective evaluation...

September 16, 2026 • Dr. Mohammed Looti