Scales

Product/Story Connection (PSC)

An in-depth psychometric review of the Product/Story Connection (PSC) scale developed by Pamela M. Homer...

September 17, 2026 • Dr. Mohammed Looti
Scales

Product Intelligence (Reactivity) (PI)

A comprehensive academic analysis of the Product Intelligence (Reactivity) scale developed by Rijsdijk, Hultink, and...

September 17, 2026 • Dr. Mohammed Looti
Scales

Preference Clarity (PC)

The Preference Clarity (PC) scale is an academic psychometric tool developed by Franke, Keinz, and...

September 17, 2026 • Dr. Mohammed Looti
Scales

Preference Certainty (PC)

A comprehensive psychometric guide to the Preference Certainty (PC) scale developed by Franke, Keinz, and...

September 17, 2026 • Dr. Mohammed Looti
Scales

Need for Touch (Autotelic)

An in-depth psychometric analysis of the Need for Touch (Autotelic) (NFT) subscale, exploring its theoretical...

September 17, 2026 • Dr. Mohammed Looti
Scales

National Identity (Self-Concept) (NISC)

The National Identity (Self-Concept) (NISC) scale, introduced by Katherine White and Darren W. Dahl (2007),...

September 17, 2026 • Dr. Mohammed Looti
Scales

Mood Monitoring (MM)

A comprehensive guide to the Mood Monitoring (MM) scale by Arnold and Reynolds (2009), assessing...

September 17, 2026 • Dr. Mohammed Looti