Scales
Gamification Engagement Scale (GES)
The Gamification Engagement Scale (GES) is a psychometric tool measuring consumer and user engagement with...
# Psychometrics
4289 results
Scales
Customer Effort Score (CES-Dixon)
A comprehensive academic analysis of the Customer Effort Score (CES-Dixon), examining its psychometric validity, theoretical...
September 5, 2026
•
Dr. Mohammed Looti
Scales
Net Promoter Score (NPS)
A comprehensive academic analysis of the Net Promoter Score (NPS), detailing its theoretical origins, psychometric...
September 5, 2026
•
Dr. Mohammed Looti
Scales
Status Consumption Scale
A comprehensive academic guide and psychometric evaluation of the Status Consumption Scale (SCS-Status) developed by...
September 5, 2026
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Dr. Mohammed Looti
Scales
Food Involvement Scale (FIS)
A comprehensive academic guide to the Food Involvement Scale (FIS) developed by Bell and Marshall...
September 5, 2026
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Dr. Mohammed Looti
Scales
Regulatory Focus Questionnaire (RFQ)
A comprehensive academic analysis of the Regulatory Focus Questionnaire (RFQ), developed by E. Tory Higgins...
September 5, 2026
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Dr. Mohammed Looti
Scales
Narrative Transportation Scale
Comprehensive academic overview of the Narrative Transportation Scale (NTS) developed by Green and Brock (2000),...
September 5, 2026
•
Dr. Mohammed Looti
Scales
Brand Forgiveness Scale (BFS)
The Brand Forgiveness Scale (BFS) is a validated psychometric instrument measuring consumer willingness to pardon...
September 5, 2026
•
Dr. Mohammed Looti
Scales
Brand Love Scale (BLS)
The Brand Love Scale (BLS), established by Carroll and Ahuvia (2006), measures passionate emotional attachment...
September 5, 2026
•
Dr. Mohammed Looti
Scales
Green Purchase Intention Scale (GPI)
The Green Purchase Intention Scale (GPI), developed by Chen and Chang (2012), is a validated...
September 5, 2026
•
Dr. Mohammed Looti
Scales
CSR Perceptions Scale (CSRP)
Comprehensive academic overview of the CSR Perceptions Scale (CSRP), examining its theoretical foundations, four-dimensional construct,...
September 5, 2026
•
Dr. Mohammed Looti
Scales
Social Commerce Intention Scale
A comprehensive academic evaluation of the Social Commerce Intention Scale (SCI), reviewing its psychometric properties,...
September 5, 2026
•
Dr. Mohammed Looti