Scales

Consumer Pride Scale

The Consumer Pride Scale (CPS) measures authentic and hubristic pride in consumer and brand-related contexts,...

September 6, 2026 • Dr. Mohammed Looti
Scales

Emotional Brand Attachment Scale

A comprehensive academic guide to the Emotional Brand Attachment Scale (EBA) by Thomson, MacInnis, and...

September 6, 2026 • Dr. Mohammed Looti
Scales

Self-Construal Scale (SCS-Singelis)

Comprehensive academic overview of Theodore M. Singelis's Self-Construal Scale (SCS), measuring independent and interdependent self-construals...

September 6, 2026 • Dr. Mohammed Looti
Scales

Fertility Information Support Scale

The Fertility Information Support Scale is a 17-item psychometric measure designed to evaluate cognitive, emotional,...

September 6, 2026 • Dr. Mohammed Looti
Scales

Retail Approach–Avoidance Scale (RAAS)

The Retail Approach–Avoidance Scale (RAAS) adapts Mehrabian and Russell's PAD environmental psychology framework to assess...

September 6, 2026 • Dr. Mohammed Looti
Scales

Need for Touch Scale

A comprehensive academic analysis of the Need for Touch Scale (NFT), developed by Joann Peck...

September 6, 2026 • Dr. Mohammed Looti
Scales

HOLSERV Scale

The HOLSERV Scale is a hospitality-specific service quality instrument developed by Mei, Dean, and White...

September 6, 2026 • Dr. Mohammed Looti
Scales

Destination Attachment Scale

A psychometric review of the Destination Attachment Scale (DAS-Yuk), measuring tourist attachment across place identity,...

September 6, 2026 • Dr. Mohammed Looti
Scales

Self-Congruity with Destination Scale (SCDS)

Comprehensive academic overview of the Self-Congruity with Destination Scale (SCDS), examining theoretical foundations, psychometric validity,...

September 6, 2026 • Dr. Mohammed Looti
Scales

Voluntourism Motivation Scale

The Voluntourism Motivation Scale (VMS), developed by Lo and Lee (2011), is a validated 20-item...

September 6, 2026 • Dr. Mohammed Looti
Scales

Tourism Impact Attitude Scale (TIAS)

A comprehensive academic psychometric evaluation of the Tourism Impact Attitude Scale (TIAS), developed by Samuel...

September 6, 2026 • Dr. Mohammed Looti
Scales

Consideration of Future Consequences Scale

A comprehensive academic psychometric evaluation of the Consideration of Future Consequences Scale (CFC), exploring its...

September 6, 2026 • Dr. Mohammed Looti