Scales

Brand Commitment (Coulter) (BCCOU)

A comprehensive academic psychometric profile of the Brand Commitment Scale (Coulter, Price, & Feick, 2003),...

September 16, 2026 • Dr. Mohammed Looti
Scales

Illness Worry Scale (IWS)

The Illness Worry Scale (IWS), developed by Robbins and Kirmayer, is a 12-item psychometric instrument...

September 16, 2026 • Dr. Mohammed Looti
Scales

Closure Concern (CLCNC)

Comprehensive academic overview of the Closure Concern (CLCNC) scale developed by Kardes et al. (2004),...

September 16, 2026 • Dr. Mohammed Looti
Scales

Impact of an Event Scale

A comprehensive academic and clinical guide to the Impact of an Event Scale (IES; Horowitz,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Impulsivity Scale (IS)

The Impulsivity Scale (IS), developed by Sutton-Smith, Rosenberg, Hirschfield, and expanded into Version D by...

September 16, 2026 • Dr. Mohammed Looti
Scales

Nonprofit Brand Integrity (NPBI)

A psychometric review of the Nonprofit Brand Integrity (NPBI) scale developed by Venable, Rose, Bush,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Internet Addiction Test (IAT)

The Internet Addiction Test (IAT), developed by Dr. Kimberly S. Young in 1998, is a...

September 16, 2026 • Dr. Mohammed Looti
Scales

Interpersonal Power Inventory (IPI)

The Interpersonal Power Inventory (IPI), developed by Bertram Raven, Joseph Schwarzwald, and Meni Koslowsky in...

September 16, 2026 • Dr. Mohammed Looti
Scales

Introversion Scale

A comprehensive academic psychometric profile of the Introversion Scale developed by Virginia P. Richmond and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Equity (Consumer-Based) (CBBE)

A psychometric review of the Consumer-Based Brand Equity (CBBE) Overall Scale developed by Yoo, Donthu,...

September 16, 2026 • Dr. Mohammed Looti