Scales
Customer-Based Brand Competitiveness Scale (CBBC)
The Customer-Based Brand Competitiveness Scale (CBBC) is a 7-item psychometric instrument developed by Wangmo, Piehler,...
# Psychometrics
4292 results
Scales
Interpersonal communication satisfaction inventory (ICSI)
The Interpersonal Communication Satisfaction Inventory (ICSI), developed by Michael L. Hecht (1978, 2004), is a...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Sport Club Brand Personality Scale (SCBPS)
A comprehensive psychometric guide to the Sport Club Brand Personality Scale (SCBPS), a 17-item scale...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Interpersonal Competence Questionnaire (ICQ)
A comprehensive academic and psychometric overview of the Interpersonal Competence Questionnaire (ICQ; Buhrmester et al.,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Word-of-Mouth (Social Benefits) (WOM)
A comprehensive psychometric review of the Word-of-Mouth (Social Benefits) Scale developed by Gangseog Ryu and...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Word-of-Mouth (Negative)
A comprehensive psychometric review of the Negative Word-of-Mouth (NWOM) Scale developed by Yany Grégoire and...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Inventory of Social Supportive Behavior (ISSB)
The Inventory of Social Supportive Behavior (ISSB) is an authoritative 40-item psychometric instrument developed by...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Kiddie Machiavellianism Test
The Kiddie Machiavellianism Test (Kiddie Mach) is a 20-item psychometric instrument designed to measure Machiavellian...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Levenson Self-Report Psychopathy Scale (LSRP)
A comprehensive psychometric guide to the Levenson Self-Report Psychopathy Scale (LSRP), including theoretical foundations, construct...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Warning Prominence in Print Ads (WPIP)
A comprehensive psychometric guide to the Warning Prominence in Print Ads (WPIP) scale developed by...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Volunteer Intention (VI)
Comprehensive academic overview of the Volunteer Intention (VI) scale developed by Katherine White and John...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Machiavellianism Test (MACH-IV)
A comprehensive psychometric guide to the Machiavellianism Test (MACH-IV), developed by Richard Christie and Florence...
September 17, 2026
•
Dr. Mohammed Looti