Scales

Perceived Ad Offensiveness

The Perceived Ad Offensiveness scale measures consumer responses to contentious, provocative, and norm-violating advertisements, capturing...

September 24, 2026 • Dr. Mohammed Looti
Scales

Ad-Depicted Meaningful Relationships

Explore the Ad-Depicted Meaningful Relationships Scale developed by Hamby, Tezer, and Escalas (2023). Learn about...

September 24, 2026 • Dr. Mohammed Looti
Scales

Ad Interest

A comprehensive psychometric guide to the Ad Interest scale (Becker et al., 2023), measuring consumer...

September 24, 2026 • Dr. Mohammed Looti
Scales

Work-Family Conflict Scale

The Work-Family Conflict Scale (WFCS; Gignac et al., 1996; Kelloway et al., 1999) is a...

September 24, 2026 • Dr. Mohammed Looti
Scales

Appearance Schema Inventory-Revised Short Form

The Appearance Schema Inventory-Revised Short Form (ASI-R) is a 20-item psychometric instrument assessing cognitive-behavioral body...

September 24, 2026 • Dr. Mohammed Looti
Scales

Perceived Ad Customization

A comprehensive academic analysis of the Perceived Ad Customization scale developed by De Keyzer, Dens,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Assessing Your Body Image

The Assessing Your Body Image Scale (AYBIS; Strong & Sayad, 1999) is a 12-item psychometric...

September 24, 2026 • Dr. Mohammed Looti
Scales

Attitude Toward Sports

A comprehensive psychometric analysis of the Attitude Toward Sports scale developed by Vieites, Goldszmidt, and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Body Appreciation Scale (BAS)

The Body Appreciation Scale (BAS) is a 13-item psychometric instrument developed by Leslie C. Avalos,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Body Awareness Questionnaire

A comprehensive psychometric overview of the Body Awareness Questionnaire (BAQ), evaluating its theoretical background, four-factor...

September 24, 2026 • Dr. Mohammed Looti
Scales

Salesperson Care for Company Property

Comprehensive academic profile of the Salesperson Care for Company Property scale developed by Burchett, Murtha,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Body Comparison Scale (BCS)

The Body Comparison Scale (BCS) is a 25-item psychometric instrument developed by J. Kevin Thompson...

September 24, 2026 • Dr. Mohammed Looti