Scales

Experiential Happiness

A comprehensive academic analysis of the Experiential Happiness scale introduced by Oh and Pham (2022)...

September 24, 2026 • Dr. Mohammed Looti
Scales

Social Support Index (SSI)

The Social Support Index (SSI) is a 17-item psychometric measure created by McCubbin, Patterson, and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Perceived Device Intimacy

Comprehensive academic psychometric profile of the Perceived Device Intimacy scale developed by Camilla Eunyoung Song...

September 24, 2026 • Dr. Mohammed Looti
Scales

Spence Preschool Anxiety Scale

A comprehensive academic and psychometric overview of the Spence Preschool Anxiety Scale (PAS), evaluating its...

September 24, 2026 • Dr. Mohammed Looti
Scales

Perceived Brand Manipulative Intent

Comprehensive academic overview of the Perceived Brand Manipulative Intent scale, detailing its theoretical foundation in...

September 24, 2026 • Dr. Mohammed Looti
Scales

Brand Admirability

A comprehensive psychometric guide to the Brand Admirability scale developed by Septianto, Seo, and Zhao...

September 24, 2026 • Dr. Mohammed Looti
Scales

Ad Sexual Content Perception

A comprehensive psychometric analysis of the Ad Sexual Content Perception scale, detailing its construct validity,...

September 24, 2026 • Dr. Mohammed Looti