Scales
Sales Promotion Scepticism (SPSK)
The Sales Promotion Scepticism (SPSK) scale, developed by Jieun Koo and Kwanho Suk (2020), is...
# Psychometric Scale
208 results
Scales
Ad Message Focus (Self vs. Social) (AMFS)
A comprehensive academic psychometric guide to the Ad Message Focus (Self vs. Social) (AMFS) scale,...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Cart Abandonment (Search for Better Price) (CASP)
A comprehensive psychometric analysis of the Cart Abandonment (Search for Better Price) (CASP) scale by...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Offshore Services (Foreign Worker Enmity) (OSFE)
A psychometric review of the Attitude Toward Offshore Services (Foreign Worker Enmity) (OSFE) scale, measuring...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Effectiveness of Disease Detection (EFDD)
The Effectiveness of Disease Detection (EFDD) scale is a psychometrically validated 3-item semantic differential tool...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Word-of-Mouth (On-line) (ATWOM)
The Attitude Toward Word-of-Mouth (On-line) (ATWOM) scale is a 6-item psychometric instrument developed by Khare,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward a Low Price Guarantee (Protection Focus) (ALPGP)
The Attitude Toward a Low Price Guarantee (Protection Focus) (ALPGP) is a 3-item psychometric instrument...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Aesthetic Formality
Comprehensive academic psychometric profile of the Aesthetic Formality scale (Wang, Minor, & Wei, 2011), evaluating...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Brand Personality Appeal Scale (BPA)
The Brand Personality Appeal Scale (BPA), developed by Freling, Crosno, and Henard (2011), measures consumer...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Virtual Social Influencer Trustworthiness Scale (VSIT)
A comprehensive academic guide to the Virtual Social Influencer Trustworthiness Scale (VSIT), a 16-item psychometric...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Timeliness — Logistics (TML)
Comprehensive academic psychometric review of the Timeliness — Logistics (TML) subscale from Mentzer, Flint, and...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Order Condition (ORC)
A comprehensive psychometric review of the Order Condition (ORC) scale from Mentzer, Flint, and Hult's...
September 18, 2026
•
Dr. Mohammed Looti