Scales

Product Healthiness Attitude (PHA)

A psychometric review of the Product Healthiness Attitude (PHA) scale, developed by Baba Shiv and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Company Image (General) (COMIMG)

Comprehensive academic psychometric analysis of the Company Image (General) (COMIMG) scale developed by Javalgi, Traylor,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Believability (ADBEL)

A comprehensive academic guide to the Ad Believability Scale (ADBEL) by Richard F. Beltramini (1982),...

September 16, 2026 • Dr. Mohammed Looti
Scales

Advertising Skepticism (ADSK)

A comprehensive psychometric guide to the Advertising Skepticism Scale (ADSK) developed by Carl Obermiller and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Website Decision Support Features (WDSF)

The Website Decision Support Features (WDSF) scale measures consumer perceptions of interactive online decision aids,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Website Community Features (WCF)

Comprehensive academic psychometric profile of the Website Community Features (WCF) scale developed by Bart, Shankar,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Perceived Discount Value (PDV)

A psychometric review of the Perceived Discount Value (PDV) scale (Guha et al., 2018), evaluating...

September 16, 2026 • Dr. Mohammed Looti
Scales

Interpersonal Bonding Goals

A comprehensive academic analysis of the Interpersonal Bonding Goals (IBG) scale developed by Nikolova, Lamberton,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Online Community Participation Intentions

Comprehensive academic psychometric review of the Online Community Participation Intentions (OCPI) scale, detailing its theoretical...

September 12, 2026 • Dr. Mohammed Looti
Scales

Perceived Charitability (PC)

A comprehensive psychometric guide to the Perceived Charitability (PC) scale (charitable credit), examining its theoretical...

September 12, 2026 • Dr. Mohammed Looti