Scales

Judgment Certainty (JC)

The Judgment Certainty (JC) scale, developed by Urbany, Bearden, Kaicker, and Smith-de Borrero (1997), is...

September 16, 2026 • Dr. Mohammed Looti
Scales

Internet Search Skill (INTSRCH)

The Internet Search Skill (INTSRCH) scale is a 3-item psychometric instrument developed by Charla Mathwick...

September 16, 2026 • Dr. Mohammed Looti
Scales

Mammogram Intention (MAMINT)

A comprehensive academic analysis of the Mammogram Intention (MAMINT) scale developed by Keller, Lipkus, and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Political Candidate Image (POLCIMG)

An in-depth academic review of the Political Candidate Image (POLCIMG) scale developed by Keith R....

September 16, 2026 • Dr. Mohammed Looti
Scales

Expertise (Personal) (EXPPERS)

A psychometric review of the Expertise (Personal) Scale (EXPPERS) by Thompson, Hamilton, and Rust (2005),...

September 16, 2026 • Dr. Mohammed Looti
Scales

Expertise (General) (EXPGEN)

Comprehensive academic overview of the Expertise (General) (EXPGEN) scale developed by Mishra, Umesh, and Stem...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Credibility (General) (ADCREDG)

The Ad Credibility (General) (ADCREDG) scale is a 3-item psychometric instrument developed to assess the...

September 16, 2026 • Dr. Mohammed Looti
Scales

Shopping Process Control (SHPCTL)

A comprehensive academic analysis of the Shopping Process Control (SHPCTL) scale developed by Chandran and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Product Complementarity (PCOMPLEM)

A comprehensive psychometric guide to the Product Complementarity (PCOMPLEM) scale developed by Ruth and Simonin...

September 16, 2026 • Dr. Mohammed Looti
Scales

Product Compatibility (PCOMP)

A comprehensive academic analysis of the Product Compatibility (PCOMP) scale developed by Meuter et al....

September 16, 2026 • Dr. Mohammed Looti
Scales

Website Affective Attitude (WAFF)

An in-depth academic review of the Website Affective Attitude (WAFF) scale, established by S. Shyam...

September 16, 2026 • Dr. Mohammed Looti