Scales

Ad Credibility (General) (ADCREDG)

The Ad Credibility (General) (ADCREDG) scale is a 3-item psychometric instrument developed to assess the...

September 16, 2026 • Dr. Mohammed Looti
Scales

Attitude Confidence (ATTCON)

The Attitude Confidence (ATTCON) scale is a 4-item psychometric measure developed by Petty, Briñol, and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Information Believability (INFBEL)

A comprehensive academic psychometric profile of the Information Believability (INFBEL) scale, assessing its theoretical roots,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Written Stimulus Evaluation (WSE)

The Written Stimulus Evaluation (WSE), developed by Menon, Block, and Ramanathan (2002), is a 7-item...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Informativeness Evaluation (AIE)

A psychometric review of the Ad Informativeness Evaluation (AIE) developed by Michel Tuan Pham and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Stimulating Affective Appeal (ASAA)

The Ad Stimulating Affective Appeal (ASAA) scale is a 3-item semantic differential tool developed by...

September 16, 2026 • Dr. Mohammed Looti
Scales

Attitude Certainty

An exhaustive psychometric review of the Attitude Certainty (AttCert) measure, detailing its theoretical origins within...

September 12, 2026 • Dr. Mohammed Looti
Scales

Source Trustworthiness Scale (STWS)

The Source Trustworthiness Scale (STWS), developed by Marilynn Touré-Tillery and Ann L. McGill (2015), is...

September 12, 2026 • Dr. Mohammed Looti
Scales

Behavioral Attitude Scale (BAS-Yoon)

A comprehensive academic analysis and psychometric profile of the Behavioral Attitude Scale (BAS-Yoon), evaluating construct...

September 12, 2026 • Dr. Mohammed Looti