Scales
Attitude Toward the Ad (Affective) (ATAA2)
Comprehensive academic profile and psychometric analysis of the Attitude Toward the Ad (Affective) (ATAA2) scale...
# Persuasion
40 results
Scales
Thought Focus (Family) (TF)
Comprehensive academic guide to the Thought Focus (Family) (TF) scale developed by Jennifer L. Aaker...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Physical Fitness Motivation (PFM)
A comprehensive academic psychometrics review of the Physical Fitness Motivation (PFM) scale, developed by Xiaoli...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Comparison Valence of the Ad (CVOT)
Comprehensive psychometric review of the Comparison Valence of the Ad (CVOT) scale developed by Chung-Chau...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Cognitive Resource Demands (CRD)
A comprehensive psychometric review of the Cognitive Resource Demands (CRD) scale developed by Katherine White...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Cognitive Resource Demands (CRD)
A comprehensive guide to the Cognitive Resource Demands (CRD) scale developed by Punam Anand Keller...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Certainty (CER)
Comprehensive psychometric evaluation and review of the Certainty (CER) scale, an established 4-item instrument measuring...
September 17, 2026
•
Dr. Mohammed Looti
Experiments
The Elaboration Likelihood Model Experiments (Persuasion) – Richard Petty and John Cacioppo
A comprehensive academic analysis of Petty and Cacioppo's Elaboration Likelihood Model experiments, dual-process persuasion, and...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Argument Strength
A comprehensive psychometric guide to the 3-item Argument Strength (AS) scale by Wheeler, Petty, and...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Affective Response to the Ad (Guilt) (ARTT)
The Affective Response to the Ad (Guilt) (ARTT) scale is a 3-item unipolar psychometric instrument...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Ad Message Involvement (Processing Effort) (AMI)
Comprehensive academic psychometric review of the Ad Message Involvement (Processing Effort) (AMI) scale developed by...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Expertise (Source) (EXPSRC)
A comprehensive psychometric review of the Expertise (Source) (EXPSRC) scale, an 8-item semantic differential instrument...
September 16, 2026
•
Dr. Mohammed Looti