Scales
Attitude Toward the Ad (Believability) (ATAB)
The Attitude Toward the Ad (Believability) (ATAB) scale is a 6-item psychometric instrument using a...
# Persuasion Knowledge Model
23 results
Scales
Attitude Toward the Low Price Claim (Self-Serving) (ATSS)
The Attitude Toward the Low Price Claim (Self-Serving) (ATSS) scale is a 5-item psychometric instrument...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Consumer Perceptions of Sales Pressure Scale (POSP)
A psychometric review of the Consumer Perceptions of Sales Pressure Scale (POSP), examining its dual-construct...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Skepticism of Claim (SOC)
Comprehensive academic overview of the Skepticism of Claim (SOC) scale developed by Biswas, Dutta, and...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Product/Story Connection (PSC)
An in-depth psychometric review of the Product/Story Connection (PSC) scale developed by Pamela M. Homer...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Manipulative) (ATTA)
The Attitude Toward the Ad (Manipulative) (ATTA) scale, formulated by Margaret C. Campbell in 1995,...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Sponsor Self-Interest Perception (SSIP)
The Sponsor Self-Interest Perception (SSIP) scale is a three-item psychometric semantic differential instrument developed by...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Comparative Ad Negativity Valence (CANV)
The Comparative Ad Negativity Valence (CANV) scale is a 5-item psychometric measure developed by Shailendra...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Corporate Sponsorship Cynicism (COSC)
The Corporate Sponsorship Cynicism (COSC) scale, introduced by Dwane Hal Dean (2002) as an anti-altruism...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Ad Persuasion Susceptibility (APS)
A comprehensive psychometric analysis of the Ad Persuasion Susceptibility (APS) scale developed by Chingching Chang...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Persuasion Knowledge Scale (PKS)
Comprehensive academic psychometric review of the Persuasion Knowledge Scale (PKS), evaluating theoretical models, validity, reliability,...
September 5, 2026
•
Dr. Mohammed Looti