Scales
Perceived Ad Motivational Orientation
A psychometric evaluation of the Perceived Ad Motivational Orientation scale (Bauer & Johnson, 2023), assessing...
# Persuasion Knowledge Model
23 results
Scales
Video Program Enjoyment
A psychometric review of the Video Program Enjoyment scale (Corkindale, Neale, & Bellman, 2023), assessing...
September 24, 2026
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Dr. Mohammed Looti
Scales
Political Party Evaluation
Comprehensive academic overview of the Political Party Evaluation scale adapted by Binder et al. (2022),...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Perceived Brand Manipulative Intent
Comprehensive academic overview of the Perceived Brand Manipulative Intent scale, detailing its theoretical foundation in...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Author’s Genuine Brand Liking
Comprehensive academic overview of the Author's Genuine Brand Liking scale by Avramova, Dens, and De...
September 24, 2026
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Dr. Mohammed Looti
Scales
Perceived Ad Exaggeration
A comprehensive psychometric analysis of the Perceived Ad Exaggeration scale, covering its theoretical foundations, validity,...
September 24, 2026
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Dr. Mohammed Looti
Scales
Attitude Toward AI-Generated Ads
The Attitude Toward AI-Generated Ads Scale measures consumer evaluations, affective responses, and perceived utility regarding...
September 24, 2026
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Dr. Mohammed Looti
Scales
Attitude Toward the Game (Enjoyment) (ATGAME-E)
Comprehensive academic overview of the Attitude Toward the Game (Enjoyment) (ATGAME-E) scale developed by Kinard...
September 23, 2026
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Dr. Mohammed Looti
Scales
Parental Attitudes Toward Advergames (Negative) Scale (ATAG-N)
A psychometric review of the Parental Attitudes Toward Advergames (Negative) Scale (ATAG-N), examining its theoretical...
September 23, 2026
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Dr. Mohammed Looti
Scales
Attitude Toward the Tweet (Manipulative) (ATTWM)
Comprehensive academic psychometrics profile of the Attitude Toward the Tweet (Manipulative) (ATTWM) scale, measuring perceived...
September 23, 2026
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Dr. Mohammed Looti
Scales
Sales Promotion Scepticism (SPSK)
The Sales Promotion Scepticism (SPSK) scale, developed by Jieun Koo and Kwanho Suk (2020), is...
September 23, 2026
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Dr. Mohammed Looti
Scales
Cause-Related Marketing Motive Attributions (Serving Society) (CRMSS)
The Cause-Related Marketing Motive Attributions (Serving Society) (CRMSS) scale is a 6-item psychometric semantic differential...
September 18, 2026
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Dr. Mohammed Looti