Scales
Superiority (Purchase-Related)
A comprehensive psychometric analysis of the Purchase-Related Superiority scale (Ruvio et al., 2020), examining how...
# Marketing Science
6 results
Scales
Preference Certainty (PC)
A comprehensive psychometric guide to the Preference Certainty (PC) scale developed by Franke, Keinz, and...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Comprehension) (ATTA)
A comprehensive psychometric guide to the Attitude Toward the Ad (Comprehension) (ATTA) scale, detailing its...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Perceived CSR Ability (PCSRA)
The Perceived CSR Ability (PCSRA) scale is a 3-item psychometric measure created by Jin and...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Customer Referral Programs (ACRP)
Comprehensive academic overview of the Attitude Toward Customer Referral Programs (ACRP) scale, detailing its psychometric...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Brand Importance Scale
An exhaustive psychometric review of the Brand Importance Scale (BIS) developed by Johannes Habel and...
September 12, 2026
•
Dr. Mohammed Looti