Theories
Elaboration Likelihood Model (ELM) – Richard E. Petty & John Cacioppo
A comprehensive academic analysis of Petty and Cacioppo's Elaboration Likelihood Model, examining dual-process persuasion, cognitive...
# Elaboration Likelihood Model
27 results
Scales
eWOM Credibility Scale (eWOM-CRED)
A comprehensive academic analysis of the eWOM Credibility Scale (eWOM-CRED), examining its theoretical foundations in...
September 5, 2026
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Dr. Mohammed Looti
Scales
Need for Cognition Scale — Short Form (NCS-18)
A comprehensive psychometric review of the Need for Cognition Scale — Short Form (NCS-18), covering...
September 5, 2026
•
Dr. Mohammed Looti