Scales

Interest in Advertisements (INTADS)

A comprehensive psychometric review of the Interest in Advertisements (INTADS) scale, measuring anticipatory curiosity and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Attitude Confidence (ATTCON)

The Attitude Confidence (ATTCON) scale is a 4-item psychometric measure developed by Petty, Briñol, and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Spokesperson Likeability (SPKLIK)

Comprehensive academic review of the Spokesperson Likeability (SPKLIK) scale, evaluating its theoretical foundations, psychometric validity,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Perceived Ad Message Relevance (PAMR)

A comprehensive academic analysis of the Perceived Ad Message Relevance (PAMR) scale developed by Russell...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Personal Relevance (APR)

Comprehensive academic profile of the Ad Personal Relevance (APR) scale (Chen, Yang, & Smith, 2016),...

September 12, 2026 • Dr. Mohammed Looti
Scales

Ad Message Attention Scale

The Ad Message Attention Scale (AMAS) measures focal cognitive attention and mental elaboration allocated specifically...

September 12, 2026 • Dr. Mohammed Looti
Scales

Argument Strength Scale (ASS)

A psychometric review of the Argument Strength Scale (ASS), evaluating perceived argument quality, theoretical roots...

September 11, 2026 • Dr. Mohammed Looti
Scales

Need for Cognition Scale (NCS)

A comprehensive psychometric guide to the Need for Cognition Scale (NCS; Cacioppo, Petty, & Kao,...

September 7, 2026 • Dr. Mohammed Looti