Theories
Social Intuitionist Model of Moral Judgment – Jonathan Haidt
A comprehensive academic analysis of Jonathan Haidt's Social Intuitionist Model, exploring affective primacy, moral dumbfounding,...
# Dual-Process Theory
42 results
Scales
Price Liking Scale
A comprehensive academic analysis of the Price Liking Scale (PLK) developed by Keith S. Coulter...
September 12, 2026
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Dr. Mohammed Looti
Scales
Affective Ad Processing Scale (AAPS)
A comprehensive psychometric review of the Affective Ad Processing Scale (AAPS; Sundar, Kardes, & Wright,...
September 12, 2026
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Dr. Mohammed Looti
Scales
Ad Message Attention Scale
The Ad Message Attention Scale (AMAS) measures focal cognitive attention and mental elaboration allocated specifically...
September 12, 2026
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Dr. Mohammed Looti
Scales
Gut Feelings Questionnaire for General Practitioners
The Gut Feelings Questionnaire for General Practitioners (Pluis/Niet-Pluis vragenlijst voor huisartsen) is a validated psychometric...
September 11, 2026
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Dr. Mohammed Looti
Experiments
Studies – Tali Sharot The Belief Bias Experiment – Jonathan Evans The Backfire
An academic examination of cognitive bias, syllogistic reasoning by Jonathan Evans, Tali Sharot's neurocognitive studies,...
September 11, 2026
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Dr. Mohammed Looti
Scales
Situation-Specific Thinking Style Scale
A comprehensive psychometric review and complete test instrument for the Situation-Specific Thinking Style Scale (STSS)...
September 11, 2026
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Dr. Mohammed Looti
Theories
Minority Influence Theory (Conversion Theory) – Serge Moscovici
A comprehensive academic analysis of Serge Moscovici's Conversion Theory, exploring minority influence, behavioral consistency, and...
September 11, 2026
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Dr. Mohammed Looti
Scales
Need for Cognition Scale (NCS)
A comprehensive psychometric guide to the Need for Cognition Scale (NCS; Cacioppo, Petty, & Kao,...
September 7, 2026
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Dr. Mohammed Looti
Scales
Rational-Experiential Inventory (REI)
A comprehensive psychometric guide to the Rational-Experiential Inventory (REI-40) developed by Pacini & Epstein, evaluating...
September 7, 2026
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Dr. Mohammed Looti
Theories
Heuristic-Systematic Model of Persuasion – Shelly Chaiken
A comprehensive academic examination of Shelly Chaiken's Heuristic-Systematic Model (HSM), detailing cognitive processing modes, motivations,...
September 7, 2026
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Dr. Mohammed Looti
Theories
Heuristic-Analytic Theory of Reasoning – Jonathan St. B. T. Evans
A comprehensive academic analysis of Jonathan St. B. T. Evans's Heuristic-Analytic Theory of reasoning, its...
September 6, 2026
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Dr. Mohammed Looti