Scales
Decision-Making Style (Head Vs. Heart) (DMS)
A comprehensive academic analysis of the Decision-Making Style (Head Vs. Heart) (DMS) scale developed by...
# Dual-Process Theory
42 results
Scales
Cognitive Resource Demands (CRD)
A comprehensive psychometric review of the Cognitive Resource Demands (CRD) scale developed by Katherine White...
September 17, 2026
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Dr. Mohammed Looti
Experiments
The Implicit Self-Esteem Experiment (Implicit Association Test) – Anthony Greenwald and Mahzarin Banaji
A comprehensive academic analysis of Greenwald and Banaji's Implicit Association Test for measuring implicit self-esteem,...
September 16, 2026
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Dr. Mohammed Looti
Theories
Fuzzy-Trace Theory of Memory and Decision Making – Valerie F. Reyna & Charles Brainerd
A comprehensive academic analysis of Reyna and Brainerd's Fuzzy-Trace Theory, examining verbatim and gist memory...
September 16, 2026
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Dr. Mohammed Looti
Scales
Product Healthiness Attitude (PHA)
A psychometric review of the Product Healthiness Attitude (PHA) scale, developed by Baba Shiv and...
September 16, 2026
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Dr. Mohammed Looti
Scales
Hedonic Consumption Pleasure (HCP)
The Hedonic Consumption Pleasure (HCP) scale, developed by Stephen M. Nowlis and Baba Shiv (2005),...
September 16, 2026
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Dr. Mohammed Looti
Scales
Hedonic Product Pleasurability (HPP)
A comprehensive psychometric review of the Hedonic Product Pleasurability (HPP) scale developed by Baba Shiv...
September 16, 2026
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Dr. Mohammed Looti
Experiments
The Neurobiology of Moral Judgment (Trolley Problem fMRI) – Joshua Greene
A comprehensive academic analysis of Joshua Greene's groundbreaking fMRI research on the trolley problem, dual-process...
September 12, 2026
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Dr. Mohammed Looti
Scales
Habitual Product Usage Automaticity (HPUA)
Comprehensive academic psychometric analysis of the Habitual Product Usage Automaticity (HPUA) scale, detailing its theoretical...
September 12, 2026
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Dr. Mohammed Looti
Theories
Dual-Process Signal Detection (Remember/Know Paradigm) – John M. Gardiner & Andrew P. Yonelinas
A comprehensive academic analysis of the Remember/Know paradigm and Dual-Process Signal Detection model developed by...
September 12, 2026
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Dr. Mohammed Looti
Theories
Unimodel of Persuasion – Arie W. Kruglanski & Erik P. Thompson
A comprehensive academic analysis of the Unimodel of Persuasion by Arie W. Kruglanski and Erik...
September 12, 2026
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Dr. Mohammed Looti
Experiments
I-Knew-It-All-Along – Baruch Fischhoff The Belief Bias Experiment – Jonathan
A comprehensive academic analysis of Baruch Fischhoff's hindsight bias paradigm and Jonathan Evans's belief bias...
September 12, 2026
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Dr. Mohammed Looti