Scales
Attitudinal Brand Loyalty
The Attitudinal Brand Loyalty scale is a psychometric instrument designed to measure consumers' emotional attachment,...
# Customer Retention
22 results
Scales
Regret about Switching Service Providers (RASS)
A comprehensive academic psychometric evaluation of the Regret about Switching Service Providers (RASS) scale developed...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Loyalty (Willingness to Pay More) (LOY)
The Loyalty (Willingness to Pay More) (LOY) scale, developed by Tim Jones and Shirley F....
September 17, 2026
•
Dr. Mohammed Looti
Scales
Indebtedness to Service Provider (ITSP)
The Indebtedness to Service Provider (ITSP) scale, developed by Tokman, Davis, and Lemon (2007), is...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Service Provider Switching Intention (SPSI)
A comprehensive academic guide to the Service Provider Switching Intention (SPSI) scale, exploring its psychometric...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Switching Cost (Relationship Setup Effort) (SCRS)
A comprehensive psychometric guide to the Switching Cost (Relationship Setup Effort) (SCRS) scale developed by...
September 16, 2026
•
Dr. Mohammed Looti
Scales
General Switching Cost Burden (GSCB)
A comprehensive psychometric guide to the General Switching Cost Burden (GSCB) scale, detailing its theoretical...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Preferential Treatment Expectation from Provider (PTEP)
The Preferential Treatment Expectation from Provider (PTEP) scale is a 4-item psychometric tool measuring consumer...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Service Personalization Effort (SPE)
Comprehensive psychometric review of the Service Personalization Effort (SPE) scale developed by Burnham, Frels, and...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Service Provider Retention Intention (SPRI)
A comprehensive psychometric review of the Service Provider Retention Intention (SPRI) scale by Patterson and...
September 16, 2026
•
Dr. Mohammed Looti
Scales
General Company Commitment (Lemon) (GCCL)
A comprehensive psychometric review of the General Company Commitment (Lemon) (GCCL) scale, evaluating its theoretical...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Calculative Company Commitment (Gustafsson) (CCCG)
A comprehensive psychometric review of the Calculative Company Commitment (Gustafsson) (CCCG) scale, examining theoretical foundations,...
September 16, 2026
•
Dr. Mohammed Looti