Scales

General Company Commitment (Lemon) (GCCL)

A comprehensive psychometric review of the General Company Commitment (Lemon) (GCCL) scale, evaluating its theoretical...

September 16, 2026 • Dr. Mohammed Looti
Scales

General Object Preference (GOP)

A comprehensive academic psychometric profile of the General Object Preference (GOP) scale developed by Yi...

September 16, 2026 • Dr. Mohammed Looti
Scales

Resort Word-of-Mouth Intention

A comprehensive academic psychometric profile of the Resort Word-of-Mouth Intention (RWOMI) scale, detailing its theoretical...

September 12, 2026 • Dr. Mohammed Looti
Scales

Price Premium Loyalty Intention (PPLI)

A comprehensive academic analysis of the Price Premium Loyalty Intention (PPLI) scale developed by Habel...

September 12, 2026 • Dr. Mohammed Looti
Scales

Service Provider Loyalty Intentions (SPLI)

The Service Provider Loyalty Intentions (SPLI) scale is a 3-item psychometric instrument developed by Umashankar,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Destination Loyalty Scale (DLS)

The Destination Loyalty Scale (DLS) is a validated psychometric instrument developed by Yooshik Yoon and...

September 6, 2026 • Dr. Mohammed Looti
Scales

Customer Effort Score (CES-Dixon)

A comprehensive academic analysis of the Customer Effort Score (CES-Dixon), examining its psychometric validity, theoretical...

September 5, 2026 • Dr. Mohammed Looti
Scales

Net Promoter Score (NPS)

A comprehensive academic analysis of the Net Promoter Score (NPS), detailing its theoretical origins, psychometric...

September 5, 2026 • Dr. Mohammed Looti
Scales

Customer Loyalty Scale (CLS-Zeithaml)

The Customer Loyalty Scale (CLS-Zeithaml), developed by Zeithaml, Berry, and Parasuraman (1996), is the gold...

September 5, 2026 • Dr. Mohammed Looti