Scales
Brand-Nation Connection Scale
The Brand-Nation Connection Scale (He & Ge, 2023) is an 8-item psychometric instrument measuring the...
# Country-of-Origin
6 results
Scales
Brand Foreignness (BRFG)
A comprehensive psychometric guide to the Brand Foreignness (BRFG) scale developed by Zhou, Yang, and...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Perceived Food Safety Scale (PFOODSF)
A comprehensive psychometric analysis of the Perceived Food Safety Scale (PFOODSF) developed by Berry et...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Country Image Scale (CIS-COO)
A comprehensive psychometric review of the Country Image Scale (CIS-COO) developed by Martin and Eroglu...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Country-of-Origin Image Scale (COO-Nagashima)
A comprehensive academic psychometric evaluation of the Country-of-Origin Image Scale (COO-Nagashima), detailing its 20 semantic...
September 5, 2026
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Dr. Mohammed Looti
Scales
Consumer Ethnocentrism Scale (CETSCALE)
A comprehensive academic analysis of the Consumer Ethnocentrism Scale (CETSCALE), developed by Terence A. Shimp...
September 5, 2026
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Dr. Mohammed Looti