Scales

Hotel Chain Beliefs (HCB)

The Hotel Chain Beliefs (HCB) scale is a 7-item psychometric measurement tool developed by Gabriel...

September 17, 2026 • Dr. Mohammed Looti
Scales

Gender Identity (Femininity) (GI)

Comprehensive academic overview of the Gender Identity (Femininity) (GI) scale, detailing its psychometric properties, theoretical...

September 17, 2026 • Dr. Mohammed Looti
Scales

Customized Product Superiority (CPS)

Comprehensive academic psychometric profile of the Customized Product Superiority (CPS) scale developed by Franke, Keinz,...

September 17, 2026 • Dr. Mohammed Looti
Scales

Brand Personality (Male) (BP)

Comprehensive academic psychometric profile and analysis of the Brand Personality (Male) (BP) scale developed by...

September 17, 2026 • Dr. Mohammed Looti
Scales

Brand Experience (Sensory) (BE)

A comprehensive academic psychometric profile of the Brand Experience (Sensory) scale developed by Brakus, Schmitt,...

September 17, 2026 • Dr. Mohammed Looti
Scales

Brand Experience (Affective) (BE)

An in-depth psychometric analysis of the Brand Experience (Affective) subscale developed by Brakus, Schmitt, and...

September 17, 2026 • Dr. Mohammed Looti
Scales

Attractiveness (ATT)

A comprehensive psychometric guide to the Attractiveness (ATT) scale developed by Jennifer J. Argo and...

September 17, 2026 • Dr. Mohammed Looti
Scales

Attitude Toward Touching (ATT)

The Attitude Toward Touching (ATT) scale is a validated 3-item psychometric measure developed by Joann...

September 17, 2026 • Dr. Mohammed Looti