Scales

Brand Behavioural Intention

A psychometric review of the Brand Behavioural Intention (BBI) scale developed by Krishnamurthy & Sivaraman...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Name Appeal (BNAPL)

The Brand Name Appeal (BNAPL) scale, introduced by Desai and Keller (2002), is a validated...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Humor Perception (Unipolar) (AHPUP)

A comprehensive academic and psychometric overview of the Ad Humor Perception (Unipolar) (AHPUP) scale developed...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad-Evoked Disapproval Affect (AEDA)

A comprehensive psychometric review of the Ad-Evoked Disapproval Affect (AEDA) scale, evaluating consumer avoidance emotions,...

September 16, 2026 • Dr. Mohammed Looti
Scales

E-Retailer Website Customisation (ERWC)

A detailed psychometric evaluation of the E-Retailer Website Customisation (ERWC) scale, operationalized by Srinivasan, Anderson,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Hedonic Product Pleasurability (HPP)

A comprehensive psychometric review of the Hedonic Product Pleasurability (HPP) scale developed by Baba Shiv...

September 16, 2026 • Dr. Mohammed Looti
Scales

Advertised Brand Manufacturer Trust (ABMT)

A comprehensive academic analysis of the Advertised Brand Manufacturer Trust (ABMT) scale, covering psychometric validation,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Evaluative Judgment (Unipolar) (AEJU)

The Ad Evaluative Judgment (Unipolar) (AEJU) scale is a 13-item psychometric instrument developed by Aylesworth,...

September 16, 2026 • Dr. Mohammed Looti
Scales

App-Based Goal Pursuit Efficacy (AGPE)

A comprehensive academic psychometric profile of the App-Based Goal Pursuit Efficacy (AGPE) scale, developed by...

September 16, 2026 • Dr. Mohammed Looti