Scales

Brand and Category Familiarity (BCFAM)

A comprehensive psychometric guide to the Brand and Category Familiarity (BCFAM) scale developed by Ingrid...

September 18, 2026 • Dr. Mohammed Looti
Scales

Consumer Disidentification Scale (CDIS)

A comprehensive academic analysis of the Consumer Disidentification Scale (CDIS) developed by Alexander Josiassen (2011),...

September 18, 2026 • Dr. Mohammed Looti
Scales

Self-Control (General) (SC)

A comprehensive psychometric guide to the Self-Control (General) (SC) scale, examining its theoretical roots in...

September 17, 2026 • Dr. Mohammed Looti
Scales

Satisfaction with the Decision (SWTD)

The Satisfaction with the Decision (SWTD) scale is a 5-item psychometric instrument developed by Gavan...

September 17, 2026 • Dr. Mohammed Looti
Scales

Quantity (QUA)

A comprehensive academic psychometric profile of the Quantity (QUA) scale developed by Raju, Unnava, and...

September 17, 2026 • Dr. Mohammed Looti
Scales

Quality of the Dealer (Intrinsic) (QOTD)

The Quality of the Dealer (Intrinsic) (QOTD) scale is a validated 7-item psychometric instrument developed...

September 17, 2026 • Dr. Mohammed Looti
Scales

Positioning Clarity (PC)

A comprehensive psychometric guide to the Positioning Clarity (PC) scale developed by Simmons and Becker-Olsen...

September 17, 2026 • Dr. Mohammed Looti
Scales

Need For Emotion (NFE)

The Need for Emotion (NFE) scale is a validated 12-item psychometric instrument measuring individual differences...

September 17, 2026 • Dr. Mohammed Looti
Scales

Need for Cognitive Closure (NFCC)

A comprehensive psychometric guide to the Need for Cognitive Closure (NFCC) scale, detailing theoretical foundations...

September 17, 2026 • Dr. Mohammed Looti