Scales

Social Visibility Scale (SVIS)

A comprehensive psychometric review of the Social Visibility Scale (SVIS) developed by McFerran and Argo...

September 12, 2026 • Dr. Mohammed Looti
Scales

Source Trustworthiness Scale (STWS)

The Source Trustworthiness Scale (STWS), developed by Marilynn Touré-Tillery and Ann L. McGill (2015), is...

September 12, 2026 • Dr. Mohammed Looti
Scales

Felt Social Status Scale (FSDS)

The Felt Social Status Scale (FSDS), developed by Brent McFerran and Jennifer J. Argo (2014),...

September 12, 2026 • Dr. Mohammed Looti
Scales

Brand Co-Experience Scale (BCEX)

The Brand Co-Experience Scale (BCEX) is a validated 4-item psychometric measure developed by Dunn and...

September 12, 2026 • Dr. Mohammed Looti
Scales

Customer Service Importance Scale

The Customer Service Importance Scale (SVCIMPORT) is a 3-item psychometric instrument developed by Johannes Habel...

September 12, 2026 • Dr. Mohammed Looti
Scales

Perceived Review Quality Scale (RVHL)

The Perceived Review Quality Scale (RVHL) measures a reader's cognitive appraisal of online word-of-mouth utility,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Perceived Slogan Relevance Scale (PSLR)

Comprehensive psychometric overview of the Perceived Slogan Relevance Scale (PSLR) developed by Luca Cian, Aradhna...

September 12, 2026 • Dr. Mohammed Looti
Scales

Market Dynamism Scale (MKDYN)

Comprehensive academic profile of the Market Dynamism Scale (MKDYN) by Kim & Lakshmanan (2015). Includes...

September 12, 2026 • Dr. Mohammed Looti
Scales

Dysfunctional Travel Spending Scale

An in-depth academic review of the Dysfunctional Travel Spending Scale (DTSS), examining its psychometric properties,...

September 12, 2026 • Dr. Mohammed Looti