Scales
Anthropomorphism Scale (ANTHR)
A comprehensive academic psychometric profile of the Anthropomorphism Scale (ANTHR) developed by Pankaj Aggarwal and...
# Consumer Psychology
172 results
Scales
Perceived Price Fairness Scale
A comprehensive academic analysis of the Perceived Price Fairness Scale (PPFS) developed by Margaret C....
September 6, 2026
•
Dr. Mohammed Looti
Scales
Consumer Pride Scale
The Consumer Pride Scale (CPS) measures authentic and hubristic pride in consumer and brand-related contexts,...
September 6, 2026
•
Dr. Mohammed Looti
Scales
Mobile Travel App Adoption Scale (MTAAS)
The Mobile Travel App Adoption Scale (MTAAS) evaluates tourist acceptance and usage of smartphone travel...
September 6, 2026
•
Dr. Mohammed Looti
Theories
Expectancy Disconfirmation Theory – Richard L. Oliver
A comprehensive academic analysis of Richard L. Oliver's Expectancy Disconfirmation Theory, detailing customer satisfaction, cognition,...
September 6, 2026
•
Dr. Mohammed Looti
Scales
Value Consciousness Scale (VCS)
A comprehensive academic guide to the Value Consciousness Scale (VCS) by Lichtenstein, Netemeyer, and Burton...
September 6, 2026
•
Dr. Mohammed Looti
Scales
Consumers’ Need for Price Fairness Scale (NPFS)
An in-depth psychometric review of the Consumers' Need for Price Fairness Scale (NPFS), examining its...
September 6, 2026
•
Dr. Mohammed Looti
Scales
Brand Love Scale (BLS)
The Brand Love Scale (BLS), established by Carroll and Ahuvia (2006), measures passionate emotional attachment...
September 5, 2026
•
Dr. Mohammed Looti
Scales
Advertising Scepticism Scale (SKEP)
A comprehensive academic psychometric profile of the Advertising Scepticism Scale (SKEP) developed by Carl Obermiller...
September 5, 2026
•
Dr. Mohammed Looti
Scales
Sponsorship Authenticity Scale (SAS)
The Sponsorship Authenticity Scale (SAS) is a 15-item psychometric instrument measuring consumer perceptions of brand...
September 5, 2026
•
Dr. Mohammed Looti
Scales
Price Sensitivity Meter (PSM)
A comprehensive academic analysis of Peter van Westendorp's Price Sensitivity Meter (PSM), detailing its psychometric...
September 5, 2026
•
Dr. Mohammed Looti
Scales
Brand Equity Scale (BE-Yoo)
A comprehensive psychometric guide to the Brand Equity Scale (BE-Yoo) developed by Boonghee Yoo and...
September 5, 2026
•
Dr. Mohammed Looti