Scales Effort to Receive Sales Promotion Benefit (Pre-purchase) (ESPR) The Effort to Receive Sales Promotion Benefit (Pre-purchase) (ESPR) scale, developed by Xia, Kukar-Kinney, and... September 18, 2026 • Dr. Mohammed Looti
Scales Effort to Receive Sales Promotion Benefit (Post-purchase) (ESPP) A comprehensive psychometric analysis of the Effort to Receive Sales Promotion Benefit (Post-purchase) (ESPP) scale... September 18, 2026 • Dr. Mohammed Looti