Scales
Future Brand Loyalty Intention (FBLI)
The Future Brand Loyalty Intention (FBLI) scale is a validated 5-item psychometric instrument assessing consumers'...
# Consumer Behavior
807 results
Scales
Perceived Brand Model Improvement (PBMI)
Comprehensive academic overview of the Perceived Brand Model Improvement (PBMI) scale developed by Dagogo-Jack and...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Webpage Informativeness (WI)
A detailed psychometric examination of the Webpage Informativeness (WI) scale adapted by Bleier, Harmeling, and...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward a Specific Event Sponsor (ATES)
The Attitude Toward a Specific Event Sponsor (ATES) is a 3-item psychometric measure used in...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Price-Based Sales Promotion Attitude (PBSPA)
A psychometric review of the Price-Based Sales Promotion Attitude (PBSPA) scale developed by Garnefeld et...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward a Purchase Offer (APO)
A comprehensive psychometric guide to the Attitude Toward a Purchase Offer (APO) scale, developed by...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Branded Product Attachment
Comprehensive academic overview and psychometric review of the Branded Product Attachment (BPA) scale developed by...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Emotional Brand Attachment (Huang et al.) (EBA-H)
The Emotional Brand Attachment (Huang et al.) (EBA-H) scale is a 3-item psychometric instrument designed...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Perceived Co-Promoted Product Association (CPPA)
Comprehensive academic overview and psychometric validation review of the Perceived Co-Promoted Product Association (CPPA) scale...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Brand-Evoked Nature Feelings (BENF)
A comprehensive academic psychometric profile of the Brand-Evoked Nature Feelings (BENF) scale, evaluating its theoretical...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Ad-Induced Fear Response (AIFR)
A comprehensive academic and psychometric review of the Ad-Induced Fear Response (AIFR) index, developed by...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Anticipated Positive Affect from Refund Receipt (APARR)
A comprehensive psychometric review of the Anticipated Positive Affect from Refund Receipt (APARR) scale, exploring...
September 12, 2026
•
Dr. Mohammed Looti