Scales
Brand Defense Scale
Comprehensive academic profile of the Brand Defense Scale (BDS; Roy et al., 2023), including psychometric...
# brand love
5 results
Scales
Attitudinal Brand Loyalty
The Attitudinal Brand Loyalty scale is a psychometric instrument designed to measure consumers' emotional attachment,...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Attachment to the Brand (Passion) (ABP)
A comprehensive academic psychometric profile of the Attachment to the Brand (Passion) (ABP) subscale by...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Emotional Brand Attachment (Huang et al.) (EBA-H)
The Emotional Brand Attachment (Huang et al.) (EBA-H) scale is a 3-item psychometric instrument designed...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Brand Love Scale (BLS)
The Brand Love Scale (BLS), established by Carroll and Ahuvia (2006), measures passionate emotional attachment...
September 5, 2026
•
Dr. Mohammed Looti