Scales

Attitude Scale

A comprehensive academic analysis of the Attitude Scale (Kaswan, Wasman, & Freedman, 1960), a 205-item...

September 28, 2026 • Dr. Mohammed Looti
Scales

Anti-China Rhetoric Instrument

The Anti-China Rhetoric Instrument (ACRI), developed by Yin, Ji, and Blum, is a 12-item psychometric...

September 27, 2026 • Dr. Mohammed Looti
Scales

Generalized Attitude Measure

The Generalized Attitude Measure (GAM), developed by James C. McCroskey, is a six-item bipolar semantic...

September 23, 2026 • Dr. Mohammed Looti
Scales

Radicalism-Conservatism Scale

A comprehensive psychometric analysis of the Radicalism-Conservatism Scale (RCS) developed by Andrew L. Comrey and...

September 17, 2026 • Dr. Mohammed Looti
Scales

Religious Attitude Scale

A comprehensive psychometric guide to the Religious Attitude Scale (Poppleton & Pilkington, 1963), covering its...

September 17, 2026 • Dr. Mohammed Looti
Scales

General Object Preference (GOP)

A comprehensive academic psychometric profile of the General Object Preference (GOP) scale developed by Yi...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Goodness-Usefulness Attitude (BGUA)

Comprehensive academic overview of the Brand Goodness-Usefulness Attitude (BGUA) scale by Sengupta & Johar (2002),...

September 16, 2026 • Dr. Mohammed Looti
Scales

Hedonic and Utilitarian Attitudes Scale

A comprehensive academic guide to the Hedonic and Utilitarian Attitudes Scale (HUTA), covering its theoretical...

September 5, 2026 • Dr. Mohammed Looti