Scales
Consumption Imagery
The Consumption Imagery Scale (Fritz, Hadi, & Stephen, 2023) is a psychometric instrument measuring the...
Sensory Marketing
15 results
Scales
Perceived Auditory Cover While Shopping
Comprehensive psychometric overview of the Perceived Auditory Cover While Shopping scale developed by Ringler, Esmark...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Music Tempo Perception
A comprehensive psychometric guide to the Music Tempo Perception scale, assessing cognitive appraisals of musical...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Product Heaviness Desired
Comprehensive psychometric evaluation and review of the Product Heaviness Desired scale (Sharma & Romero, 2020),...
September 23, 2026
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Dr. Mohammed Looti
Scales
Product Display (Interspatial)
A comprehensive psychometric guide to the Product Display (Interspatial) Scale developed by Zhang, Kwak, Puzakova,...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Naturalness of the Food
An in-depth academic examination of the Naturalness of the Food scale developed by Linda Hagen...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Haptic Imagery Vividness (Product-related)
A psychometric review of the Haptic Imagery Vividness (Product-related) scale by Ringler, Sirianni, and Christenson...
September 23, 2026
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Dr. Mohammed Looti
Scales
Consumption Affect (CAFF)
Comprehensive academic guide to the Consumption Affect (CAFF) scale, a 6-item unipolar instrument measuring positive...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Ease of the Action (EACT)
The Ease of the Action (EACT) scale is a 4-item semantic differential instrument developed by...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Consuming the Food (ATCF)
Comprehensive academic overview of the Attitude Toward Consuming the Food (ATCF) scale developed by Keh,...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Subjective Weight (WEI)
The Subjective Weight (WEI) scale is a 3-item psychometric instrument developed by Deng and Kahn...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Need for Touch (Instrumental) (NFT)
A comprehensive psychometric review of the six-item Need for Touch (Instrumental) scale, examining theoretical underpinnings,...
September 17, 2026
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Dr. Mohammed Looti