Scales

Intelligent-Failure Reward System (IFRS)

The Intelligent-Failure Reward System (IFRS) is a validated psychometric scale developed by Joshi and Sharma...

September 18, 2026 • Dr. Mohammed Looti
Scales

Customer Knowledge Development

A psychometric review of the Customer Knowledge Development (CKD) scale (Joshi & Sharma, 2004), measuring...

September 18, 2026 • Dr. Mohammed Looti
Scales

Market Knowledge Scale

A comprehensive psychometric guide to the Market Knowledge Scale (MKTK) developed by Homburg, Artz, and...

September 18, 2026 • Dr. Mohammed Looti
Scales

MPMS Strategy Fit Scale (MPMS-SF)

A comprehensive psychometric analysis of the MPMS Strategy Fit Scale (MPMS-SF) developed by Homburg, Artz,...

September 18, 2026 • Dr. Mohammed Looti