Scales

Sensitive Nature of the Product

A comprehensive psychometric guide to the Sensitive Nature of the Product Scale (Melumad & Meyer,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Self-efficacy (Help End the Behavior)

A comprehensive psychometric guide to the Self-efficacy (Help End the Behavior) scale adapted by Coleman,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Product In-use Value

A psychometric review of the Product In-use Value scale by Sheehan and Dommer (2020), measuring...

September 23, 2026 • Dr. Mohammed Looti
Scales

Attitude Toward Homosexuality

A comprehensive psychometric analysis of the Attitude Toward Homosexuality (ATH) scale, a 4-item subset of...

September 18, 2026 • Dr. Mohammed Looti
Scales

Disidentification (National) (DISN)

A comprehensive academic psychometric profile of the Disidentification (National) (DISN) Scale developed by Verkuyten and...

September 18, 2026 • Dr. Mohammed Looti
Scales

Shopping Value (Utilitarian) (SV)

A comprehensive psychometric guide to the Shopping Value (Utilitarian) (SV) scale by Barry J. Babin...

September 17, 2026 • Dr. Mohammed Looti
Scales

Repurchase Intention (RI)

A comprehensive academic guide and psychometric review of the Repurchase Intention (RI) scale operationalized by...

September 17, 2026 • Dr. Mohammed Looti
Scales

Commitment (Affective) (COM)

A comprehensive psychometric guide to the Affective Commitment Scale (ACS) by Allen and Meyer, exploring...

September 17, 2026 • Dr. Mohammed Looti
Scales

Affective Response to Brand (ARTB)

A psychometric review of the Affective Response to Brand (ARTB) scale developed by Chaudhuri and...

September 16, 2026 • Dr. Mohammed Looti