Scales

Perceived Object Desirability (POD)

Comprehensive academic guide and psychometric review of the Perceived Object Desirability (POD) scale developed by...

September 12, 2026 • Dr. Mohammed Looti
Scales

Uniqueness Self-Congruence (USC)

A comprehensive academic guide to the Uniqueness Self-Congruence (USC) scale developed by Kaiser, Schreier, and...

September 12, 2026 • Dr. Mohammed Looti
Scales

ACSI Brand Satisfaction (ACSI-BS)

A comprehensive psychometric review of the ACSI Brand Satisfaction (ACSI-BS) subscale, detailing its theoretical foundation,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Word-of-Mouth Likelihood Scale (WOMG)

Comprehensive academic overview of the Word-of-Mouth Likelihood Scale (WOMG) developed by Yinlong Zhang, Lawrence Feick,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Negative Word-of-Mouth Scale (NEGWOM)

Comprehensive academic overview of the Negative Word-of-Mouth Scale (NEGWOM) by Ashley & Noble (2014), detailing...

September 12, 2026 • Dr. Mohammed Looti
Scales

Design Divergence Scale (DDVG)

A psychometric review of the Design Divergence Scale (DDVG), a 3-item measure assessing how different,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Hedonic Shopping Orientation Scale

A psychometric review of the Hedonic Shopping Orientation Scale (HESO), evaluating its theoretical foundations, structural...

September 12, 2026 • Dr. Mohammed Looti
Scales

General Involvement Scale (GENINV)

A comprehensive psychometric guide to the General Involvement Scale (GENINV), developed by Brocato, Baker, and...

September 12, 2026 • Dr. Mohammed Looti