Scales

Efficacy of the Energy Drink (EFED)

The Efficacy of the Energy Drink (EFED) scale is a validated 3-item psychometric measure developed...

September 23, 2026 • Dr. Mohammed Looti
Scales

Control Over Shopping Decisions (CTSD)

The Control Over Shopping Decisions (CTSD) scale is a 4-item psychometric measure designed to evaluate...

September 23, 2026 • Dr. Mohammed Looti
Scales

Attitude Toward the Deal (ATDL)

Comprehensive academic psychometric profile of the Attitude Toward the Deal (ATDL) scale, assessing consumer evaluation,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Attitude Toward Shopping at the Store

A comprehensive psychometric guide to the Attitude Toward Shopping at the Store (ATSTS) scale developed...

September 23, 2026 • Dr. Mohammed Looti
Scales

Brand Exploitation (BREX)

A psychometric review of the Brand Exploitation (BREX) scale developed by Lu, Bolton, Ng, and...

September 23, 2026 • Dr. Mohammed Looti
Scales

Brand Authenticity (Integrity) (BRAUI)

A comprehensive psychometric review of the Brand Authenticity (Integrity) subscale (BRAUI) developed by Morhart et...

September 23, 2026 • Dr. Mohammed Looti
Scales

Attitude Toward Negotiating Prices (ATNP)

A psychometric review of the Attitude Toward Negotiating Prices (ATNP) scale, evaluating its theoretical framework,...

September 23, 2026 • Dr. Mohammed Looti