Scales

Consumer Powerlessness Toward Brand

A comprehensive academic analysis of the Consumer Powerlessness Toward Brand (CPB) scale, examining its theoretical...

September 12, 2026 • Dr. Mohammed Looti
Scales

Consumer Brand Hostility

An in-depth academic review of the Consumer Brand Hostility (CBH) scale, detailing its psychometric properties,...

September 12, 2026 • Dr. Mohammed Looti
Scales

In-Store Goal Reengagement (ISGR)

A comprehensive academic profile of the In-Store Goal Reengagement (ISGR) scale, developed by Albrecht, Hattula,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Perceived Product Durability (PPD)

A comprehensive psychometric guide to the Perceived Product Durability (PPD) scale developed by Jiang et...

September 12, 2026 • Dr. Mohammed Looti
Scales

Perceived CSR Spending Level (PCSRSL)

Comprehensive academic psychometric review of the Perceived CSR Spending Level (PCSRSL) scale developed by Habel...

September 12, 2026 • Dr. Mohammed Looti
Scales

Customer Special Treatment Entitlement Scale

A psychometric review of the Customer Special Treatment Entitlement Scale (CSTE), evaluating its theoretical foundations,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Customer Service Importance Scale

The Customer Service Importance Scale (SVCIMPORT) is a 3-item psychometric instrument developed by Johannes Habel...

September 12, 2026 • Dr. Mohammed Looti