Scales

Company Image (General) (COMIMG)

Comprehensive academic psychometric analysis of the Company Image (General) (COMIMG) scale developed by Javalgi, Traylor,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Name Appeal (BNAPL)

The Brand Name Appeal (BNAPL) scale, introduced by Desai and Keller (2002), is a validated...

September 16, 2026 • Dr. Mohammed Looti
Scales

E-Retailer Website Customisation (ERWC)

A detailed psychometric evaluation of the E-Retailer Website Customisation (ERWC) scale, operationalized by Srinivasan, Anderson,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Consumer Empowerment by Firm (CEF)

Comprehensive academic overview of the Consumer Empowerment by Firm (CEF) scale adapted by Paharia and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Customer Participation Formalization (CPF)

Comprehensive academic profile of the Customer Participation Formalization (CPF) scale, examining its theoretical foundations, psychometric...

September 12, 2026 • Dr. Mohammed Looti
Scales

Customer Journey Effectiveness (CJE)

The Customer Journey Effectiveness (CJE) scale is a 4-item psychometric measure developed by Kuehn, Jozic,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Future Brand Loyalty Intention (FBLI)

The Future Brand Loyalty Intention (FBLI) scale is a validated 5-item psychometric instrument assessing consumers'...

September 12, 2026 • Dr. Mohammed Looti
Scales

Brand Forgiveness

A comprehensive academic psychometric profile of the Brand Forgiveness (BF) scale, examining its theoretical foundations,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Webpage Entertainment Value (WEV)

The Webpage Entertainment Value (WEV) scale is a 3-item semantic differential measure adapted by Bleier,...

September 12, 2026 • Dr. Mohammed Looti