Scales
Brand Experience (Affective) (BE)
An in-depth psychometric analysis of the Brand Experience (Affective) subscale developed by Brakus, Schmitt, and...
Marketing Scales
191 results
Scales
Brand Distinctiveness (BD)
The Brand Distinctiveness (BD) scale, developed by Mita Sujan and James R. Bettman (1989), is...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Movie (General) (ATTM)
A comprehensive guide to the Attitude Toward the Movie (General) (ATTM) scale developed by Sanjay...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Brand (Trustworthiness) (ATTB)
A comprehensive psychometric and theoretical review of the Attitude Toward the Brand (Trustworthiness) (ATTB) scale,...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Prices (Allocative Effects) (ATP)
A comprehensive academic analysis of the Attitude Toward Prices (Allocative Effects) (ATP) scale developed by...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Advertising Avoidance (General) (AA)
A comprehensive psychometric guide to the Advertising Avoidance (General) (AA) scale developed by Cho and...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Social Product Visibility (SPV)
Comprehensive academic overview of the Social Product Visibility (SPV) scale developed by DelVecchio and Smith...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Promotional Offer Value Perception
The Promotional Offer Value Perception (POVP) scale (Hardesty & Bearden, 2003) is a validated 4-item...
September 16, 2026
•
Dr. Mohammed Looti
Scales
General Switching Cost Burden (GSCB)
A comprehensive psychometric guide to the General Switching Cost Burden (GSCB) scale, detailing its theoretical...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Adventure Hedonic Shopping Motivation (AHSM)
The Adventure Hedonic Shopping Motivation (AHSM) scale is a psychometric tool developed by Arnold and...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Service Personalization Effort (SPE)
Comprehensive psychometric review of the Service Personalization Effort (SPE) scale developed by Burnham, Frels, and...
September 16, 2026
•
Dr. Mohammed Looti
Scales
General Service Provider Satisfaction (GSPS)
Comprehensive academic overview of the General Service Provider Satisfaction (GSPS) scale developed by Burnham, Frels,...
September 16, 2026
•
Dr. Mohammed Looti