Scales
Product Preference (Purchase)
A comprehensive academic analysis of the Product Preference (Purchase) measurement scale developed by Acar, Dahl,...
Marketing Research
204 results
Scales
Meaningfulness of the Product Experience
A psychometric review of the Meaningfulness of the Product Experience scale developed by Kim et...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Intention to Visit
A psychometric review of the Intention to Visit scale, examining its theoretical foundations, structural validity,...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Company’s Communications Scale (ATCC)
The Attitude Toward the Company's Communications Scale (ATCC) is a psychometrically validated three-item, 7-point Likert-type...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Brand Extension Scale (ATBE-S)
The Attitude Toward the Brand Extension Scale (ATBE-S) is a four-item, seven-point psychometric measurement tool...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Personalized Advertising Irritation Scale (PADI)
The Personalized Advertising Irritation Scale (PADI), developed by Tae Hyun Baek and Mariko Morimoto (2012),...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Exchange Inequity (Positive) (EXIP)
A comprehensive academic analysis of the Exchange Inequity (Positive) (EXIP) scale developed by Brady et...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Engagement in Reading About the Brand (ENRB)
The Engagement in Reading About the Brand (ENRB) scale is a psychometric tool developed by...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Efficacy of the Household Cleaner (EFHC)
A psychometric review of the Efficacy of the Household Cleaner (EFHC) scale, developed by Keh,...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Complaint Likelihood (General) (COML)
A comprehensive psychometric guide to the Complaint Likelihood (General) (COML) scale developed by Kelli Bodey...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Behavioral Intentions Toward the Store (Hypothetical) (BISH)
A comprehensive psychometric guide to the Behavioral Intentions Toward the Store (Hypothetical) (BISH) scale, examining...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Company (Overall Evaluation) (ATCOE)
A comprehensive psychometric overview of the Attitude Toward the Company (Overall Evaluation) (ATCOE) scale, an...
September 23, 2026
•
Dr. Mohammed Looti