Scales

Virtual Reality Sensory Immersion

A comprehensive psychometric guide to the Virtual Reality Sensory Immersion scale developed by Harz, Hohenberg,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Salesperson Respectfulness

Comprehensive academic psychometric profile of the Salesperson Respectfulness scale developed by Burchett, Murtha, and Kohli...

September 24, 2026 • Dr. Mohammed Looti
Scales

Product Personal Benefits Perception

A comprehensive psychometric overview of the Product Personal Benefits Perception scale developed by Lee and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Ad Interest

A comprehensive psychometric guide to the Ad Interest scale (Becker et al., 2023), measuring consumer...

September 24, 2026 • Dr. Mohammed Looti
Scales

Value of the Product

A comprehensive psychometric review of the Value of the Product scale (Yao, Oppewal, & Wang,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Trust in the Retailer

A comprehensive psychometric overview of the Trust in the Retailer scale developed by Grosso, Castaldo,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Serendipity (Products)

The Serendipity (Products) Scale, developed by Kim, Affonso, Laran, and Durante (2021), measures consumers' psychological...

September 24, 2026 • Dr. Mohammed Looti
Scales

Quality of the Product

A comprehensive psychometric guide to the 4-item Quality of the Product scale adapted by Herhausen...

September 23, 2026 • Dr. Mohammed Looti
Scales

Product Usage Affect (Anticipated)

A comprehensive psychometric guide to the Product Usage Affect (Anticipated) scale developed by Lin, MacInnis,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Product Purchase Interest (PPI-N)

The Product Purchase Interest (PPI-N) scale is a 3-item psychometric instrument developed by Minjung Han,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Product Purchase Interest (PPI-H)

A comprehensive psychometric review of the Product Purchase Interest (PPI-H) scale developed by Hartmann, Heitmann,...

September 23, 2026 • Dr. Mohammed Looti